Business selling literally is the monitory exchange of the
business with a buyer. A business is valued by professional business valuers in
many times these are Chartered Accountants who value both the tangibles and intangible
items in the business. The business is then put up for sale to a willing buyer.
Business winding up or liquidation is ending the business by
selling its physical or tangible assets to pay off creditors, with remaining
proceeds distributed to the business owners, and with no compensation
received for the value of non-tangible assets such as business goodwill. This is
always the worst-case scenario since this only attracts less than 15% of the
business value for a goods business and about 10% for a service business.
| Market your business at the point of sale to get maximum returns |
Your Business can be Sold
The first issue anyone considers at business exit is if your
business a good sale prospect.
In other words, will someone pay money to acquire my business
or am I better off selling its physical assets and walking away? Too many
owners assume they won’t find a buyer. Therefore, they automatically default to
ending their businesses through a liquidation. But while liquidating allows you
to recapture the value of the physical or tangible assets of your business –
often at a giveaway – it gives you nothing for the value of your business as a
going concern.
When you sell rather than liquidate your business, a buyer
pays to acquire not only the physical assets of your business – the assets
listed on your balance sheet, but also to acquire the goodwill of your
business, including the worth of such intangible assets as your business name,
reputation, clientele, systems, and marketplace advantage.
The only way to harvest the value of business goodwill is
through a business sale. So, the decision to sell rather than to liquidate
rests on a determination of whether the goodwill of your business – the value
of your business beyond its physical assets – is of high enough value to
attract the interest and prompt the purchase decision of a buyer.
| A handshake is appropriate at the conclusion of a sale |
Advantages of Business Selling
When the sale is made there is a win-win situation with the
seller having 100% of the business value and the buyer having gotten an asset
ready to start earning him returns on the investment and mainly:
- Buying a going concern business with all physical assets of a business, as reflected on the balance sheet, plus the worth of the business as an ongoing entity, based on its recent past performance attracting and retaining customers and experiencing financial success.
- Goodwill value of a business, reflecting the amount a buyer is willing to pay for the intangible assets of a business including the business name and reputation, clientele, operations and systems, and marketplace advantage.
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